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USE OF FOLLOW-UP INDIVIDUAL INTERVIEWS WITH FOCUS GROUP PARTICIPANTS.
ARE THEY WORTH THE ADDITIONAL EFFORT?
John DN & Jones ER
Welsh School of Pharmacy, Redwood, Cardiff University, Cardiff, CF10 3XF
(JohnDN@cf.ac.uk)
Introduction
The focus group method has been used widely to answer research questions
in pharmacy practice and health services research, as has the individual
interview and the reasons for choosing either method has also received
attention.1 However, the use of individual interviews with focus group
participants post-group discussion has not, to our knowledge, received
the same level of interest in pharmacy practice research. Therefore, the
aim of this paper is to examine and describe whether or not individual
follow-up interviews provide additional data when compared with data obtained
from focus group discussions, involving those interviewees.
Methods
A multi-method approach, incorporating focus groups and semi-structured
individual follow-up interviews, was used. Participants were recruited
via a gatekeeper and each group consisted of members of a pre-existing
social or work group. Written informed consent for the focus group and
the follow-up interview was obtained. A topic guide was prepared prior
to each interview that permitted the interviewer to, for example, explore
issues, provide examples and explanations and expand on issues raised
in the group setting. Also, opportunities for subjects to disagree with
group views or to change a previously-held view were also to expansion
and semi-structured approach to the interviews were also provided. All
interviews were tape recorded and transcribed ad verbatim. Transcripts
of interviews were read, re-read and compared with those obtained from
the focus group in which the subject had participated.
Results
In total, seven focus groups were conducted along with individual
follow-up interviews with 31 of the 37 group participants. The interviews
provided examples of the following additional data:
-additional information relating to a point they expressed in the group
-relaying experiences not mentioned in the group setting
-explanation of an opinion not offered to the group
-continuation of a theme which had been cut short by another in the group
-clarification of an imprecise comment relayed to the group
-provide an opportunity to capture points that were not captured to recording
quality
-would consider options raised by others in the group not previously thought
of
-opportunity to give a view not shared by other group members
Discussion
Individual follow-up interviews conducted with those that participated
previously in a focus group discussion provided additional useful data
which clarified or expanded on information previously provided during
focus group discussions. The individual interviews are considered of value
although they do require additional resources, particularly the time to
arrange and conduct interviews, and to transcribe the recordings. The
benefits are considered to outweigh these additional constraints but nonetheless
need to be addressed if this methodological approach is to be used for
future studies using this approach.
References
1. Michell L. Combining focus groups and interviews: telling how it
is; telling how it feels. In: Barbour RS and Kitzinger (Eds.) Developing
focus group research. Politics, theory and practice. 1999. London: Sage.
This work was undertaken as part of a 2001 Sir Hugh Linstead Fellowship
(ERJ).
Presented at the HSRPP Conference 2006, Bath
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