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A STUDY OF UK STUDENTS' ATTITUDES TOWARDS BODY IMAGE AND WEIGHT CONTROL PRODUCTS
Luevorasirikul K, Gray NJ, Anderson CW.
Centre for Pharmacy, Health and Society. School of Pharmacy. University of Nottingham. Nottingham NG7 2RD. (paxkl@nottingham.ac.uk)

Background
Body dissatisfaction among US college students has been well documented. Nearly 90% of first-year US college students reported being concerned about body image. 1 Western society emphasizes thinness and muscularity as the standard of the ideal body among females and males, respectively. 2 Research suggests that reducing calorie intake and increasing exercise are the most effective and healthy strategies for controlling weight. 3 Unlike those methods, weight control products and programmes offer a quick solution. A large survey of US adults showed that only one third of those trying to lose weight chose the recommended strategies. 4 The aim of this study is to investigate UK University students' attitudes towards body image and weight control products.

Method
Twenty semi-structured interviews were conducted with first-year undergraduate students from a range of study courses at the University of Nottingham (16 women and 4 men). The participants were asked questions to elicit their opinions about their body image and weight control products. Verbatim transcripts from the interviews were analysed using qualitative analysis to identify emerging themes.

Results
Overall, most participants reported being satisfied with their body image. Only four women were concerned about their body shapes. Most of the young women had tried at least one method to lose weight, whereas attempts at weight gain were reported by two men. 'Healthy' weight management strategies, such as exercise and eating healthily, were frequently mentioned among those trying to lose or gain weight. Only two participants had used weight control products: these were diet pills and protein supplements. Some participants believed these products could work effectively in conjunction with other weight control methods. Only a few commented that they would seek advice from a health professional, or go to a pharmacy, before using any weight control products.

Discussion
Our students show similarity in weight control practices but not in terms of body dissatisfaction compared to US studies. 1,4 There are some limitations to this study, including small sample size and the limited student diversity. Further research in this area could investigate the cultural differences that might give rise to these initial findings. Pharmacists should consider the advice that they might give to young adults with these concerns.

References

1. Lowery SE, Robinson Kurpius SE, Befort C et al. Body image, self-esteem, and health-related behaviors among male and female first year college students. Journal of College Student Development 2005; 46(6): 612-623.
2. Botta RA. For your health? The relationship between magazine reading and adolescents' body image and eating disturbances. Sex Roles 2003; 48: 389-399.
3. Serdula MK, Mokdad AH, Williamson DF et al. Prevalence of attempting weight loss and strategies for controlling weight. JAMA 1999; 282(14): 1353-1358.
4. Kruger J, Galuska DA, Serdula MK, Jones DA. Attempting to lose weight: specific practices among U.S. Adults. Am J Prev Med 2004; 26(5): 402-406.




Presented at the HSRPP Conference 2006, Bath